Belair: Soi Cowboi

Super talented fashion queen and Super Vixen, Sherbet Shaker's new collection for her label Belair has got us going ga-ga! 

Metallic leather jackets, barbie pink marabou and fringe go-go outfits!Oh My!

Founded in 2014 and run solely by designer Justine Leonard, Belair is an explosive Melbourne based, uniquely expressive, independent women’s clothing label.The label is inspired by the concept of clothing being an outlet in which one can create a persona, used as a means to express a positive reflection of a creative desire, to standout from the hordes of mass produced garments. The clothing is a reflection of Justine’s personal anti-establishment, progressive, and rebellious nature.

Belair's latest collection 'Soi Cowboi' was inspired by the red light district of Bangkok, which features 150 metres of a carnival-like atmosphere, with flashing neon lights, 40 go-go bars and a colourful streetscape similar to that of the strip in Las Vegas. With bold colours and flashy metallics, Belair's new collection is a pop culture dream!

As well as making kick-ass clothes, Belair is also all about ethical practice. Justine personally handpicked every piece of fabric and trimming  as well as making a  strong effort to ensure that those employed, which were small family businesses; were not only ethical in the production of the range, but were also paid above the average Thai wage.

Damn!

Get your hands on these groovy clothes at Belair

Photography by Rachel Mia, Model Hana Schlesinger, MUA Rachel Mia, Clothes by Belair the Label